Beyond the showroom, racetrack and driving seat, the world of Porsche, from past to present and into the future, can be discovered across the UK in a series of pop-up stores throughout the year. Following on from the latest pop-up at Gleneagles Hotel and Golf Resort in Scotland, Porsche Life has now taken up residence at Harrods in London.
Guy Cheston, Media Sales Director, Porsche Cars Great Britain comments, "Harrods' iconic exhibition windows are one of the most sought after and visited retail display areas in the world, and we're thrilled to showcase the latest Porsche models to our discerning, international clientele”.
Porsche Life is a relaxed and informal space where guests can discover what makes a Porsche unique. It introduces visitors to the brand by creating interactive environments that can be explored through a series of immersive experiences.
Guests will have the opportunity to discover both the 718 Cayman GTS and the Macan, as well as a 1:3 scale model of the Concept Study Mission E in the Future Lab area, where, through augmented reality technology, guests will be able to interact with the vehicle via a mobile device. Porsche Design will also be featured and include a showcase of the very latest products.
To discover Porsche Life for yourself, please visit Porsche in Harrods from now until 16 May 2018.